Russell Kroeger, a partner at Upstart Wealth Management and founder of Trayecto, brings a wealth of knowledge on equity compensation for startups. He discusses how financial planning differs in the startup space, emphasizing the importance of educating founders and their employees. The conversation dives deep into the psychological impacts of financial mismanagement and how understanding equity can ease financial uncertainties. Kroeger highlights the need for self-discovery in financial decisions and the value of good questions in creating a roadmap to success.
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insights INSIGHT
Target Audience Shift
Traditional financial planning targets older demographics focused on retirement.
Kroger focuses on young startup employees facing rapid job changes and equity compensation.
volunteer_activism ADVICE
Early Stage Financial Focus
Founders and early employees should focus on wealth accumulation, not just retirement.
Consider the long-term implications of equity compensation and job transitions.
insights INSIGHT
Equity Compensation Education
Equity compensation adds complexity to financial planning for young employees.
Kroger uses educational frameworks to help clients understand these complexities and make informed choices.
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In today’s 164th episode of Speaking of Start-Ups, we veer off the traditional path of interviewing founders and talk to one of the professionals that supports them on their quest to glory through financial literacy.
Russell Kroeger is a partner at Upstart Wealth Management, and founder at Trayecto, a platform to help/educate other advisors of the complex financial world surrounding founders, their employees, and the decisions made that impact all of them.
This is one of the most technical episodes we’ve had to date, but definitely worth the listen for those interested in broadening their understanding of equity compensation.
Key takeaways from episode 164:
How the start-up space differs from a financial planning perspective
Educating founders and their key employees along the way
Building the framework to explain the complications of equity compensation
The psychological impact of mismanaging money and making prudent financial decisions
How to structure and manage equity from a founder’s perspective and the employees
What is a venture capitalist for people?
How facilitating self-discovery pays off financially
Why good questions help create a road map for success
How to find the right financial planner/partner for your journey
Get your pen and paper ready to take notes for this highly informative episode.
William Bissett is the owner of and an Investment Advisor Representative of Portus Wealth Advisors, a Registered Investment Adviser. Registration does not imply a certain level of skill or training. Opinions expressed on this program do not necessarily reflect those of Portus Wealth Advisors. The topics discussed and opinions given are not intended to address the specific needs of any listener.
Portus Wealth Advisors does not offer legal or tax advice, listeners are encouraged to discuss their financial needs with the appropriate professional regarding your individual circumstance.
Investments described herein may be speculative and may involve a substantial risk of loss. Interests may be offered only to persons who qualify as accredited investors under applicable state and federal regulation or an eligible employee of the management company. There generally is no public market for the Interests. Prospective investors should particularly note that many factors affect performance, including changes in market conditions and interest rates, and other economic, political or financial developments. Past performance is not, and should not be construed as, indicative of future results.
Speaking of Startups