CoinDesk Podcast Network Nike Quietly Sells NFT Unit RTFKT as Sector Contracts | CoinDesk Daily
Jan 7, 2026
Nike has made waves by selling its NFT subsidiary, RTFKT, just a year after halting operations. This raises questions about the future of the NFT market, especially as other platforms face closures and events like NFT Paris have been canceled. Additionally, a recent decision by MSCI has buoyed strategy shares, while Binance is stepping up with new silver perpetual futures. Interestingly, silver outperformed crypto in 2025, highlighting a shifting landscape in investment priorities.
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Nike's Quiet Exit From NFT Studio
- Nike quietly sold its NFT subsidiary Artifact on December 16, marking an end to its high-profile Web3 experiment that began in 2021.
- The buyer and price remain unknown, and new CEO Elliot Hill has pivoted the company back to core physical sports business.
NFT Market Cooling And Index Rule Pause
- The sale aligns with a wider cooling in the NFT market, with marketplaces winding down and events canceled.
- MSCI paused an index exclusion rule, which briefly boosted strategy shares and eased concerns about passive capital outflows.
MSCI Decision Helps Crypto Treasuries
- MSCI decided not to exclude companies with large Bitcoin treasuries while it researches differences between investment and operating assets.
- That decision briefly lifted Bitcoin and boosted strategy shares by about 3% at market open.