

Re-run 06 U-turns: Why Almost Every Article Needs One To Create Drama
Aug 30, 2025
Discover how U-turns in writing can transform an ordinary article into a captivating narrative. By addressing reader objections, writers not only enhance engagement but also add depth and drama. This insightful discussion reveals the art of crafting balanced stories that resonate with a diverse audience. Tune in for tips on making your writing more dynamic and appealing!
AI Snips
Chapters
Transcript
Client Pushback Revealed A Missed Dramatic Moment
- Sean D’Souza recounts an email where a client disagreed about listening to podcasts while walking.
- That disagreement revealed a missed opportunity to add drama to his writing.
U-Turns Add Drama And Credibility
- A U-turn in an article creates drama by showing both sides of an argument.
- Including objections proves you've considered the reader's perspective and strengthens the piece.
Include And Deconstruct Reader Objections
- Put a reader's likely objection into your article and then deconstruct it calmly.
- Use one or two objections in normal articles to avoid making readers dizzy.