Ziv Elul hes a Entrepreneur, CEO and founder. The digital advertising company 'Ineractive' which he founded together with Ofer Yehudai was sold in the first round for 86 million dollars to the German Faber company. Elol served as CEO for 12 years of the company. In 2021, Fyber was sold in a deal worth 650 million dollars and in the same year Elul established a new startup called Periapt. He is an avid investor and board member of several start-up companies. Lt. Col. in res. Holds a master's degree in business administration with honors from the Hebrew University and is one of its board of trustees.