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POLITICO Tech

A new political playbook for countering disinformation

Mar 12, 2024
Journalist Sasha Issenberg discusses the new playbook for countering disinformation in political campaigns, focusing on strategies used in the 2020 election. The podcast explores the impact of social media and AI, the challenges of addressing false narratives, and the evolving relationship between political consultants and tech platforms.
15:00

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Quick takeaways

  • Campaigns must prioritize responses to disinformation based on potential impact on voter perceptions.
  • Differentiating between various types of disinformation and tailoring responses to address voter concerns directly is crucial for countering false narratives effectively.

Deep dives

Evolving Strategies Against Disinformation

Political campaigns have adopted new strategies to combat disinformation in the era of social media and artificial intelligence. Sasha Eisenberg's book 'The Lie Detectives' delves into how campaigns adapted in 2020 and how these lessons apply in 2024. Eisenberg highlights the challenge of distinguishing signal from noise in online falsehoods and the need to prioritize responses based on potential impact on voter perceptions.

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