Stratechery

Spotify, Netflix, and Aggregation

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Jun 27, 2022
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INSIGHT

Spotify vs Netflix Content Economics

  • Spotify's relationship with content providers differs sharply from Netflix's, impacting profitability.
  • Netflix's fixed licensing costs enable clearer profit, unlike Spotify's revenue-share model with labels.
INSIGHT

Aggregation Theory and Supply Commoditization

  • Aggregators succeed when they commoditize supply and own demand, focusing on user experience.
  • Spotify benefits from commoditized music supply, unlike Netflix which struggles with exclusive content costs.
INSIGHT

Music as Commoditized Content

  • Spotify benefits from the fact that music is a commoditized, non-exclusive product available broadly.
  • This contrasts with Uber and Netflix, which face supply limitations and higher marginal costs.
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