Marketing Powerups Erin Balsa’s Content Sweet Spot Framework (Haus of Bold, Predictive Index)
Some people think that Thought Leadership Content and SEO Content is like oil and water—they don’t mix.
The reality is far from the truth!
Erin Balsa, founder of Haus of Bold and former marketing director at The Predictive Index, discusses why the best thought leadership content helps your content rank higher on the search results page:
To help you build thought leadership content that ranks on the search results page, Erin Balsa created The Content Sweet Spot Framework.
In this Marketing Powerups episode, you’ll learn:
- What is “thought leadership”?
- Why great thought leadership content is great for SEO.
- The 4-element Content Sweet Spot Framework.
- How Erin transitioned from an in-house marketer to a business owner.
🎉 About Erin Balsa
Erin Balsa is the Founder of Haus of Bold, where she applies over a decade of experience in writing, editing, and content marketing. Her area of expertise lies in crafting marketing content for B2B SaaS firms and helping to build their content teams. Erin began her career in content by serving as the Assistant Editor at Providence Media. Prior to that, she had held several diverse roles. Subsequently, she worked for a content marketing agency that propelled her into the world of content marketing.
💪 The sponsor
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
✨ Useful links