Catalog & Cocktails: The Honest, No-BS Data Podcast Stop Chasing AI Hype. Start Counting Dollars. w/ Juan Gorricho
Feb 5, 2026
Juan Gorricho, a data and analytics leader with 25+ years at TD Bank, Visa and Disney, talks practical ways to turn data work into measurable business outcomes. He calls out vanity metrics, explains how to move from order-taking reports to decision partners, and advises building foundations by slice while earning trust with quick wins.
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Episode notes
Prioritize Measurable Business Outcomes
- Be relentless about solving real business problems instead of chasing shiny AI hype.
- Count measurable business outcomes like revenue or cost impact, not pilots or dashboards.
Trust Enables Responsible AI Decisions
- Gaining executive trust lets data leaders push back on unsafe or unrealistic AI asks.
- Education and clear explanation of risks are required before broad AI adoption.
Ditch Vanity Metrics For Financial Attribution
- Stop tracking vanity metrics like petabytes, number of dashboards, or pipeline counts.
- Establish finance-blessed methods to attribute revenue, cost reduction, or other real impact.