TRP 53: How to Build a Brand Through Speaking Engagements with Jane Atkinson

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jane Atkinson, speaking industry expert and author of The Wealthy Speaker, about how professionals can use public speaking to build their brand and attract new business. Jane shares how simply being seen on stage positions professionals as vetted authorities—boosting visibility, credibility, and trust. She emphasizes that speaking to the right audiences, even without being paid, can lead to significant business growth if done strategically.

Jane offers tactical advice for getting started, including identifying your expertise, writing consistent LinkedIn content, pitching to trade associations, and using storytelling to subtly promote your services. She explains how a strong call to action and intentional branding can help professionals convert speaking engagements into meaningful business opportunities. Whether your goal is a few high-impact presentations per year or a larger speaking platform, this episode offers a roadmap to using speaking as a tool for rainmaking.

https://therainmakingpodcast.com/

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Jane Atkinson is an expert in the professional speaking business, and helps professionals who want to develop a business that includes revenue from speaking engagements. In this podcast, Jane shares ideas to those who want to build a brand through speaking. Jane has worked in the speaking business at a speakers bureau, an organization that books speakers for meetings, and also representing high level speakers as an agent.

Jane’s website is www.speakerlaucher.com and you can see the books she has written on this link:

https://www.speakerlauncher.com/product-category/books/

https://www.speakerlauncher.com/million-dollar-business-with-scott-stratten/

Her books include The Epic Kenote, The Wealthy Speaker 2.0, and Scaling Your Speaking Business.

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