Marketplace Morning Report Disney and OpenAI and short videos, oh my!
Dec 23, 2025
Virginia Dolgast, a Professor at Cornell, dives into Disney's innovative content licensing deal with OpenAI's Sora, allowing fans to create videos with beloved characters. She highlights the impact on young audiences and the tension between consumer trends and Disney+ viewership. Larry Adam, Chief Investment Officer at Raymond James, shares insights on recent GDP growth and forecasts consumer spending trends, predicting boosts from tax rebates. Together, they explore the future of media and the shifting landscape in entertainment.
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Q3 Growth Was Broad But Dated
- GDP grew at an annualized 4.3% in Q3 and the strength was broad-based across consumers, exports, and government spending.
- Larry Adam cautioned the data are dated and reflect July–September activity, so current conditions may differ.
Mixed Signals For Q4 Momentum
- Larry Adam expects some temporary softness in Q4 due to the government shutdown and tariffs reducing consumer ability to spend.
- He also noted MasterCard data showing holiday spending up about 3.9%, suggesting consumers remain resilient.
Expect Tax Rebates To Support Growth
- Larry Adam expects tax rebates from the year's tax and spending bill to boost GDP in the first half of next year.
- He estimated average rebates around $1,000 per person, which should lift consumer spending.