12 Orlagh Marnane, Head of Creative Production, and Greg McLoughlin, Creative Director, The Mix Dublin

Orlagh Marnane is Head of Creative Production at The Mix Dublin and a member of the Inside Out® Community, also joining Orlagh was Greg McLoughlin, the Creative Director so we could explore the magic making of creative duos (a theme we highlighted in our report.)

Orlagh is Head of The Mix Dublin, the global in-house agency and production company for Irish Distillers Pernod Ricard. She has over 20 years international experience across Creative Media, Design & Production. She specialises in developing high performance teams and curating top talent to answer very specific needs for Business. She currently leads an ever-growing team of designers, photographers, film makers, editors and creatives, working on international campaigns across the entire Irish Distillers Whiskey portfolio.

Orlagh joined The Mix Dublin with a wealth of agency & production experience, previously helping establish and build the creative production studio for Cannes Lion Grand Prix winning agency Rothco (now Droga5 Dublin). She also founded a UAE based video production company - Reel Snappy. Prior to that, she dabbled with a couple of startups; working in Ireland’s first dedicated Social Media agency & produced every form of content for online streaming platforms. She worked in Sports Television for the first 7 years of her career.

Greg McLoughlin is the Creative Director of The Mix Dublin, the global in-house agency and production company for Irish Distillers Pernod Ricard. He’s now on a mission to help The Mix team create the very best work of their lives for iconic Irish Whiskey brands like - Jameson, Redbreast, Midleton Very Rare and many more. Greg started out as a copywriter, working for some of the big network ad agencies – TBWA, Leo Burnett and Oglivy, as well as a fistful of independent shops. He even briefly opened his own agency in partnership with a stuffed monkey toy (that didn’t go great). Over his career Greg managed to create an impressive body of work, working on many high-profile local and Global campaigns that went on to win more than his bodyweight in both national and international advertising awards.

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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.

Download the report for FREE here:

https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form