Getting Robbed (By An Aggregator) — Not!

Sumana Sanjeeva is a former banker turned serial entrepreneur and the Owner of Superlative, LLC. She recently worked with Quiet Light to sell her business for seven figures. Before this, Sumana was the Director and Owner of Eye Level Learning Center, a Phone Bank Supervisor at Wells Fargo, and an Assistant Branch Manager at The Milford National Bank and Trust Company.

In this episode…

If you’re thinking of selling your business, you want to make sure you’re getting a fair offer from a trustworthy source. But what’s the best way to do so? And, how can you avoid falling for an aggregator’s dirty tricks? 

After Sumana Sanjeeva acquired a business and successfully grew it within a year, she decided to sell. She received offers from different aggregators, but something didn’t feel right. At first, these aggregators made Sumana feel great about her brand, but when it came time to prepare an offer, they made her feel like she didn’t know what she was doing and said that her brand was only worth a certain amount of money. Luckily, Sumana didn’t fall into their traps. She began working with Quiet Light, got seven offers for her business, and ended up selling for five times more than she paid for it.

In this episode of the Quiet Light Podcast, Joe Valley is joined by serial entrepreneur Sumana Sanjeeva to talk about the best practices for selling your business. Sumana details her story of acquiring, growing, and successfully exiting her business, her tips to avoid getting robbed by an aggregator, and why a good broker is vital for a successful negotiation.