B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing Unlocking LinkedIn Success w/ Malte Lange
In this episode, host Jeremy Shere sits down with Malte Lange, CEO of Lead Your Way, to delve into the intricacies of leveraging LinkedIn for B2B marketing. Malte shares his extensive experience in online marketing, particularly focusing on LinkedIn for the last five years. Together, they discuss common pitfalls solopreneurs, coaches, and consultants face on LinkedIn and provide actionable strategies to overcome them. Key takeaways include the importance of having a clear strategy, understanding your target audience, and mixing different types of content. They also explore the benefits of combining organic engagement with paid advertising to effectively reach the right people. Whether you're looking to grow your business or deepen your connections on LinkedIn, this episode is packed with valuable insights.
Connect with Malte: https://www.linkedin.com/in/malte-lange/
00:00 Welcome to the Podcast
00:04 The LinkedIn Dilemma
00:58 Introducing Melta Leng
02:05 The Missing Piece in LinkedIn Strategy
03:05 Developing a Solid LinkedIn Strategy
03:48 Understanding Your Target Audience
12:05 Creating Engaging Content
16:18 Leveraging LinkedIn Ads
21:09 Targeting the Right Audience
22:04 Balancing Paid and Organic Strategies
22:47 Leveraging Tools for Prospect Research
24:52 The Importance of Personalization
27:07 Scaling vs. Personal Touch
29:59 When to Make the Offer
32:08 Tailoring Offers to Prospects
34:18 Building Long-Term Relationships
38:50 Key Takeaways and Final Thoughts
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