Welcome to The SaaS CFO Podcast! In today's episode, we have an exciting guest joining us, Toni Holbein, CEO and co-founder at Growblocks.
Toni shares his extensive background in the SaaS industry, specifically in revenue operations, and how it led him to launching Growblocks. We dive into the products and services that Growblocks offers, which focus on helping businesses become more data-driven in their go-to-market strategies.
Tune in to learn more about how Growblocks is revolutionizing revenue modeling and empowering CFOs and commercial leaders to make informed decisions for their organizations.
Show Notes
[00:02:18] Data-driven go-to-market relies on different tools: Excel spreadsheets, BI, slides. FP&A solves finance, not revenue modeling. Massive market potential for revenue solutions.
[00:04:38] Revenue operations and strategy overlap with finance, but commercial leaders prefer tools other than spreadsheets. This communication gap affects revenue potential.
[00:08:10] Bottom-up revenue planning using strong data-driven approach. Clear tracking of progress, immediate course correction. Improves efficiency and helps hit revenue targets.
[00:12:37] Generating demand without relying on Google Ads.
[00:14:49] Starting with early sales, organization proved value. Next step: achieve product market fit. Seeking funding for product development and growth. Plan to focus on US market expansion.
[00:17:55] Funding raised in June, market conditions uncertain.
[00:21:34] Exciting revenue operations progress, adding analytics layer.
Links
SaaS Fundraising Stories: https://www.thesaasnews.com/news/growblocks-raises-6-million-in-seed-round
Growblocks LinkedIn: https://www.linkedin.com/company/growblocks/
Growblock’s Website: https://growblocks.com/
Toni Hohlbein’s LinkedIn: https://www.linkedin.com/in/tonihohlbein/
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray/
The SaaS CFO