Creative Pep Talk 211 - Get Your Work Seen w/ Marketing Legend Seth Godin
Dec 11, 2018
Seth Godin, Marketing Legend, discusses the principles of marketing and the value of focusing on a smaller, engaged audience. They debunk the myth that fame equals talent in the art world and provide strategies for freelancers to attract better clients. The motivations behind art purchases, such as status elevation and emotional connections, are explored. The hosts express gratitude to Seth and recommend his book, 'This is Marketing'.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
The Principles of Marketing and the Smallest Viable Audience
04:06 • 20min
Toxic Mythology and the Shift in the Creative World
24:36 • 4min
Strategies for Getting Better Clients as a Freelancer
28:15 • 3min
Understanding the Motivations Behind Art Purchases
31:19 • 11min
Expressing Gratitude and Recommending 'This is Marketing'
42:38 • 2min