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1675: 3 Shocking Reasons You Keep Losing Sales by Brian Tracy on Actionable Selling Techniques

May 2, 2025
Explore the surprising reasons seasoned salespeople often lose deals, from miscommunication to misplaced blame. Discover the importance of trust and self-belief in sales success. Learn how to shift your approach for today's informed consumer by prioritizing their needs and becoming a trusted advisor. Mindset shifts and better communication strategies can transform sales effectiveness, helping you close more deals by fostering genuine client relationships.
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ADVICE

Be a Trusted Advisor, Not Just Sales

  • Avoid being seen as just another pushy salesperson by your potential customers.
  • Focus on asking skilled, relaxed questions and listening to create trust and engagement.
ADVICE

Prioritize Problem Finding in Sales

  • Become an expert problem finder, not just a product pusher.
  • Uncover hidden challenges your customers may not even realize they have.
ADVICE

Control Outward Enthusiasm

  • Keep your outward enthusiasm about your product calm and inward.
  • Use a relaxed, conversational tone to avoid overwhelming or pushing your customer away.
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