Screw It Just DO It with Alex Chisnall How Bulk Built a £100m Business with No Investment
In this Bite-sized Screw It Just DO It episode, I sit down with Adam Rossiter and Elliot Dawes, co-founders of Bulk, one of the UK’s biggest sports and active nutrition brands. What started as two university friends buying supplements from the US turned into a £100 million company built without a single penny of outside investment.
Adam and Elliot share how they started with £3,000 on a credit card, packed their own boxes, handled customer service themselves, and slowly built traction through word of mouth and online forums. They talk about the point when they realised they had to grow beyond being two founders doing everything, and how one competitor’s sale changed their mindset about scaling.
This segment is a raw and honest look at the early grind of building a business and how discipline, persistence, and belief turned a side hustle into one of the leading names in nutrition.
Key Takeaways:
How £3,000 in credit card debt became the foundation for a multimillion-pound brand.
Why doing every role in your business teaches lessons no MBA can.
How to recognise the moment to move from startup chaos to structured growth.
The power of reinvesting profit and keeping control instead of chasing funding.
Why comparison can push you to level up your business vision.
🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.
🔥 Thanks to everyone who joined us at the Festival of Entrepreneurs at the NEC Birmingham. What an incredible two days of ideas, connections, and real business insights. If you missed it, stay tuned, we’ll be sharing highlights and conversations from the event on the podcast.
Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.
Real entrepreneurs. Real stories. Real strategies.
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