Changing Your Creator Business Name (And How to Do It the Right Way) with Hollie Arnett

Aug 18, 2021

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As a constantly evolving creator, nothing is ever written in stone. Just ask Hollie Arnett, brand strategy coach for creators and founder of Maker & Moxie. A master of branding, Hollie passed the ultimate test by successfully rebranding a difficult client: herself.

Beginning her business as a designer and typographer, Hollie picked her original name quickly. But as she evolved from designer to brand strategist, it was clear the name no longer served her purpose.

The name was beginning to impact her SEO, her ability to stand out in a crowded marketplace, and her ability to share her story. So she took the plunge and started fresh.

If you’re a creator who's scared to start over, Charli, Haley, and Miguel talk with Hollie about navigating those fears, rebranding the right way, and picking the perfect name for your business.

“When you’re deciding between your personal name or a business name, it’s about what your goals are and how your name is going to fit in with those goals.” ~ @holliesgotmoxie

Main takeaways

[07:12] Your business name should speak to your audience. Your audience should be able to identify themselves in your name.
[21:36] Rather than shifting your brand one incremental change at a time, rebrand in one swoop. It’s exciting, quickly gets everyone on board, and makes everything easier for you and your audience.
[27:00] You have to find a way to future-proof your business while also making sure your business reflects who you are in the present moment.
[30:08] If you’re sharing your new name with a small community before making the rebrand official, share it with people who know you and your vision and who live in the audience of people you hope to work with.

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