The Hustle Daily Show
Why Thanksgiving turkey is so cheap this year
Nov 26, 2024
The holiday season is marked by rising prices, but turkey is surprisingly cheap this year, thanks to strategic discounts from major retailers. The discussion highlights Macy's financial woes and their new streaming deal for the Thanksgiving Parade. Unique brand collaborations, like KFC teaming up with Build-A-Bear, are also explored. Amidst declining Lunchables sales and food trend struggles, the hosts delve into the economic landscape, revealing how turkey serves as a loss leader to attract shoppers despite inflation's impact on other holiday expenses.
15:36
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Quick takeaways
- Thanksgiving turkey prices have decreased significantly this year due to its role as a loss leader amidst rising costs in other items.
- Macy's financial outlook improves with a lucrative broadcasting deal for its Thanksgiving Day parade despite challenges like declining quarterly sales and accounting issues.
Deep dives
Holiday Pricing Trends
This holiday season presents a mixed bag of pricing trends for consumers. While turkey prices have significantly decreased from last year's highs, providing a silver lining during Thanksgiving, other food items such as eggs and flights have seen marked price increases. Egg prices have surged, coinciding with an uptick in holiday baking, and flight costs are up over 25% compared to last year, representing the highest jump since the late 1980s. Such fluctuations in pricing highlight the ongoing economic pressures that consumers face while planning their holiday gatherings.
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