EPISODE 07 SUMMARY - GEORDIE STEWART

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We're taking a different approach to our chat in Episode 07 of the Re-thinking the Human Factor podcast. For this episode, we asked one of our listeners to come on the show and share with us the key lessons they've learned from the first three episodes of our show:

Episode 01 - An Interview with Gregory Michaelidis, former Head Speech Writer for the Secretary of Homeland Security
Episode 02 - An Interview with Heather Dahl and Chase Cunningham
Episode 03 - A conversation With John Pollack, former Speechwriter to President Bill Clinton

Geordie Stewart joins Bruce Hallas in a discussion we hope will help you synthesize the vast amount of information covered in those episodes. Geordie is a CISO who has worked at organisations like of John Lewis, TUI UK & Europe and has most recently taken up residence at the UK's largest Building Society, the Nationwide. As well as his day job he is an international speaker and keen innovator in the area of technology risk communication. His award winning masters thesis at the Royal Holloway Information Security Group examined information security awareness from a fresh perspective as a marketing and communications challenge. [1]

"And in a busy environment with lots of competing messages…, the challenge is, how do we make sure messages of value land in a way that somebody can use and benefit from?…because we are competing with HR, finance, and these other sources of information and guidance within companies."

Join Geordie and Bruce as they give you the hash on:

The necessity of understanding your audience and empathizing with them if you hope to effectively raise awareness, influence behaviour, and foster a culture amongst that audience
How a lack of feedback loops and accurate metrics has effected the speed at which the security industry has evolved in their communication and training strategies
The concept of the captive audience, and how having an audience built into the organizations that security professionals serve has stifled motivation to innovate and improve upon security awareness, behaviour, and culture communication and training

The role that brand plays in terms of how it influences the level of engagement you'll get from people and whether or not people will comply with organizational policies and procedures

RESOURCES AND TOPICS FOR FURTHER STUDY

MORE ABOUT GEORDIE STEWART:

Website [1]

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Thanks for listening and sharing.

Bruce & The Re-thinking the Human Factor Podcast Team

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