In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how to take your concepts and communicate them in a way that gets action as well as results from the people that you are serving. As visual learners, we learn with pictures and frameworks. They are the key to inspire understanding and results.

If we don’t get it right, your marketplace will be lost in complexity and confusion, there’s no understanding and what really happens is that there is no progress. When we get it right, the mess becomes simple, your audience sees themselves in there and it gives them path to results. It’s how they take their first step.

The 3 things that you need to know:

Geometry is real. There’s basically squares, circles and triangles.
Emotions are imbedded. Your audience identifies with the fears, frustrations, aspirations, and dreams.
Choreography gives it life. The syntax and process to unpack it will move them.

The Framework Formula

Here are the 4 common elements that all frameworks will have:

Geometry: Squares, circles and triangles are pushed together. The shapes have different meanings attached but we must realize that every framework has geometry and it needs to be really thought out.
Content: Content needs to be meaningful. They are the points that start to bring things home and allow for that movement.
Emotion: Think about what emotions you are trying to bring out. Think about their fears, frustrations, aspirations, dreams and how you will instill certainty in them.
Choreography: It’s about the steps that you are going to use to reveal the whole thing. An emotional dance of understanding to bring simplicity to complexity.

There are 6 types of frameworks:

Value framework: Present levels of value so that your market can identify where they are, the challenges that exists and where they want to go. It gets them to have that desire or emotion.
What framework: It’s about teaching someone a set of principles. Most of the times they are in the form of matrices.
Process framework: With process frameworks, you are sharing the steps and what needs to be done.
If framework: It’s evolutionary. It talks about “If we do these things, we will evolve to this level”.
Urgency framework: It’s a model that creates a need to do something now. It’s to move them by giving them the consideration of inaction.
Genius framework: You combine several frameworks into one. It includes a multitude of things that grasps everything.

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ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they wan

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