This episode of the Sports Media Podcast features Austin Karp, managing editor/digital for Sports Business Journal, and Jon Lewis, the founder and editor of Sports Media Watch. In this podcast we discuss our viewership predictions for the men’s and women’s tournament; what Caitlin Clark means in terms of overall viewership; whether the men are suffering from a lack of household names; the men’s regular season college basketball viewership; NBA Saturday Primetime on ABC having its most-watched season in five years; predictions for the NBA media package;  ESPN's Sunday Night Baseball using win probability on its score bug, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify and more.

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