Agency book writing and publishing can seem like a daunting mountain to climb. But with the right people to help you through the process, it can be one of the best things you can do to uplevel your thought leadership efforts.

That’s why this week, I invited Shadley Grei, an agency book publishing expert and newer member of AMI, onto the show to share how agency owners can start thinking about writing their first (or next) book with the help of a ghostwriter. He shares how his agency helps other agency owners discover if their ideas are ready to become a full-fledged book, and how to start compiling it all to collaborate with a ghostwriter.

As the visionaries of the agency, we need to be always looking for the new, unspoken angles of things in the work we do, and Shadley helps agency owners share their perspectives without the pressure of having to do it alone.

If you think you might be ready to finally get your idea or vision out in writing in 2025, this episode has all the info you need to start turning that idea into reality.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

How a ghostwriter can be a partner in helping you find unseen angles for your book
How to get a seat at the table and show clients you’re capable of more
What producing a book can do for the agency and agency owner
How and why Shadley got interested in starting his own publishing company
The fun of partnering with thought leaders to help their ideas come to life
Using a ghostwriter isn’t cheating — it’s a strategy
3 ways to know if you’re ready to write a book
Getting over fear and owning your expertise

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