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Nigel Rawlins talks with Dr Debra Zahay-Blatz, a marketing professor and industry expert, to explore practical strategies for leveraging data and technology to drive better marketing decisions and career growth as an independent professional. 

Leveraging her extensive customer information management and digital marketing background, Debra provides actionable advice on personal branding, data-driven marketing strategies, staying innovative, and maintaining a competitive edge, all of which are directly relevant to your professional growth as independent marketing and digital marketing professionals.

As mentioned in this podcast

• Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay-Blatz
• Arriving Today by Christopher Mims
• The Emergent Approach to Strategy by Peter Compo https://emergentapproach.com/
• Works by William Arruda on personal branding https://williamarruda.com/

Connect with Dr Debra Zahay-Blatz

Google Scholar https://scholar.google.com/citations?user=WIsqcQMAAAAJ&hl=en
St. Edwards University https://www.stedwards.edu/directory/employees/blatz-debra-z
LinkedIn https://www.linkedin.com/in/drzahay/

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Connect with Nigel Rawlins

website https://wisepreneurs.com.au/
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs

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