1,000 Routes with Nick Bennett #30 The John Bonini Route
John Bonini is the Founder of Content Brands, a consulting program that helps B2B companies.
In this episode, John Bonini shares his journey from corporate marketing leader to launching his own consulting company. John reflects on the memorable moments of starting a podcast from his master bedroom, turning cold outreach into opportunities, and interviewing icons like Seth Godin. He also offers practical advice for solopreneurs on starting small, investing in growth, and staying consistent even when the road gets tough.
(00:00) You don’t need it all figured out to start
(01:55) The journey to building good content
(03:07) Leaving Databox to start solopreneur journey
(09:15) How Content Brands was born
(14:38) Acquiring first clients and building an audience
(19:54) Don't quit before it gets good
(23:04) Investing in your platform’s growth early
(30:09) Starting solo with minimal resources
(33:47) Just get the ball rolling
(40:19) Aspirations beyond tech and content
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Follow John on LinkedIn: https://www.linkedin.com/in/jbonini/
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Full-Stack Solopreneur is the only hybrid digital program that combines the flexibility of a self-paced course with the hands-on nature of a private consulting service: https://fullstacksolo.com/