161 | Finding Your Audience with Jeff Goins

There are 2 traditional approaches in the marketing world. For many, they start by chasing the masses so they can see what works. Others look for a target audience. I think both of these are wrong. I think we should be looking to find our audience and find the profitable niche that is ideal for us. Listen to Jeff Goins, speaker, author and blogger. He is the author of The Art of Work and The In-Between: Embracing the Tension Between Now and the Next Big Thing. Jeff shares why it is so important to finding your audience.

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