32: Mastering LinkedIn Prospecting: How to Excel in a Team of 30 High Performing SDRs (Top SDR Strategy) - Social Selling: Ep3 - Caspian Lewke, Associate Sales Engineer, Gong

3 takeaways from this episode:

• When to send a connection request on LinkedIn


• How to use the native app of LinkedIn to send videos, and book meetings


• The 3 triggers that Caspian uses to start prospecting an account

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Welcome to episode 32, and get ready for another exciting episode of the SDR Game Podcast! In episode 3 of our Social Selling mini-season, I had the pleasure of chatting with Caspian Lewke, Associate Sales Engineer at Gong.

Caspian went from an ordinary sales rep to consistently rank in the top 3 among a team of 30 highly competitive SDRs.

And did I mention his quota attainment?

A staggering 111%!

So, how did he get there? Let's break it down:

• Stayed on top in a large team of 30 reps


• Used LinkedIn to master the art of prospecting and relationship-building
  

In our podcast, we deep dive into his tactics and strategies revolving around the importance of relationship building, the balance between content creation and personal outreach, and the power of consistency and adaptability.

Plus, we'll cover the tools he uses, how he leverages different prospecting channels, and his advice for others looking to make their mark on LinkedIn.

(0:00) Intro

(1:26) How Caspian prospects on LinkedIn

(2:53) Pitching vs building relationships

(6:30) Commenting on posts

(8:52) When to connect with your prospects

(12:26) Content to share

(15:33) How Caspian uses video and gets creative

(22:55) When Caspian sends a Connection Request with a note

(27:46) The triggers that Caspian uses to prospect

(33:33) How Caspian leverages other prospecting channels

(39:57) The story about the last gift Caspian sent to a prospect

(42:18) The 3 tools that Caspian uses to prospect on LinkedIn

(44:14) Favorite resource to grow as an SDR

(47:05) Advice if you are starting prospecting on LinkedIn

Resources:

• LinkedIn Sales Nav


• Unicat - LinkedIn GIF comment picker https://chrome.google.com/webstore/detail/unicat-linkedin-gif-comme/mdklkilghglpihondfmedeefgfnpecbb


• LeadIQ or Apollo

Follow Caspian: ⁠ LinkedIn ⁠https://www.linkedin.com/in/caspian-lewke/

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Follow me on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠

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