058 Andrew Gottlieb: How to Start a Movement From Scratch?

When is the best time to plant a tree? The best time is 20 years ago; the 2nd best time is today.

If you have a business, there is a huge opportunity to expand your brand from local to global with digital media.

Andrew Gottlieb has worked with big names such as Eckhart Tolle, Lisa Nichols, Mama Gena’s School of Womanly Arts and Ken Blanchard. He is the Founder of No Typical Moments. His company supports authors & thought leaders in selling their educational products through digital marketing.

TOPICS WE DISCUSSED

• What is "readiness" for digital marketing
• The purpose of social media marketing (hint, it has something to do with data)
• Progression of digital media marketing (client list, social media following, JV connections, cold traffic, etc)
• Which social platform is best to advertise for your business
• Use Facebook video pixels to garner your audience
• Use Facebook to create look-alike audiences
• Even before social media marketing campaign, assess the long-term impact of Covid19 to your current business (e.g. restaurant as an example)
• The top 2 things he does in his rituals: Tony Horton's P90X and Vishen Lachiani’s 6 Phases Meditation
• Podcasts to get inspiration: Aubrey Marcus, Jacko Wilink, Lewis Howes, Impact Theory, David Goggins