In this episode, I sit down with Hank Couture—early employee at DoorDash, former COO of Fanatics Sportsbook, founder of Leapyear (startup accelerator), and partner at Lightbank. With experience scaling companies from ground zero, Hank breaks down how product-led growth and go-to-market strategies are evolving, why video and voice interfaces represent the next frontier of user experience, and the brutal realities of scale that most founders don't see coming. We dive into the operational challenges that separate successful scaling from spectacular flameouts, and what it really takes to build systems that work at 10x, 100x, and beyond.