Starting a brand isn’t easy. Do you need a co-founder? Who’s your target audience? What software and tools do you need to even start?

We’ve got marketer and brand expert Arielle Spiegel to answer all of it.

The key? Understanding. Understanding yourself, what you can do, who your product is meant for, etc. is a great starting point. And for many people starting a brand, defining your place in the world is also important.

Plus, branding is just more than coming up with a solution for consumers: your mission, vision, and values drive your “why” everyday—they’re not just on your “about” page on your website. How can you create something that’s authentic and resonates with your audience?

If you’re an entrepreneur, marketing maven, or a brand bestie, this is the episode for YOU.

Follow Arielle:

LinkedIn: https://www.linkedin.com/in/ariellespiegel/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Diona Reasonover