This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget.

3:18 Welcome

3:53 The Where’s Walden Tour

9:03 Booking and outreach from start to finish

12:58 Breweries vs. traditional music venues

16:42 With a little help from Indie On The Move, Yelp and Facebook

22:32 No show close calls

31:27 Interactive website tour map

35:46 Inside the Where’s Walden Tour poster

38:06 Merch game

38:55 Cold pitch emails and negotiations

48:18 Merch game (continued)

55:18 What they would have done differently

1:05:47 How they grossed $80k

1:15:08 Final question

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Connect with Walden:

Website: https://whereswaldentour.com

Instagram: https://www.instagram.com/waldengrams

TikTok: https://www.tiktok.com/@whereswaldentour

YouTube: https://www.youtube.com/channel/UC6riyJ3_-KFkZBDKYZ9t89Q

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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Nadifa Mohamed in Conversation with Tommy Orange