New PMI Chief Communications Officer Moira Gilchrist, who holds a Ph. D. in pharmaceutical sciences, says she wants people to know her company has changed and is serious about ending cigarette smoking. “ My passion…is to bring those facts to the fore so that everybody can make a decision about us based on facts of today and not on the memory on the memory of the 1990s,” a reference to a time when many tobacco companies were found to have misled the public about the dangers of smoking.
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