Ninja Selling Podcast Building a Great Buyer's Packet
Matt and Garrett are particularly excited about today's podcast because they are finally talking about buyer's packets. It's a discussion that has been delayed a couple times for various reasons, but they have, indeed, received and reviewed the packets and are now ready to share their findings. Today, then, filled with a great deal of appreciation for those who made submissions, all of which have great elements to them, our hosts reveal the value of creating these packets as well as some of the best practices they're seeing out there with them.
They begin by exploring in detail what a buyer packet is,how to create them, and the things that go above and beyond in them. Garrett also speaks of the importance of having testimonials in your buyer's packet because it takes the focus away from everything being about you and shifts it to what you can do. The two go on to share the things they liked seeing in the packets, what you should consider when building the buyer packet, and the fun pieces they have found within them. They finish up with a promise to create a video for their Facebook community highlighting those parts of two or three packets that were particularly striking. It's been a long time coming, but, as you will hear today, it has been well worth the wait for this valuable information about great buyer's packets that you can begin implementing immediately.
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Episode Highlights:
- Pros and Cons of buyer packets
- The difference between buyer's packets and pre-listing packets
- The two ways to have a buyer pack
- What a buyer's guide is
- Importance of testimonials
- What you can share with clients that can get them a home
- The list to sell ratio of buyers
- The relevance of a good flowchart
- Why have sample contracts in the packet
- The need to have the estimated closing cost sheet
- Understanding the marketplace that you're building that buyer packet for
- A little intro letter with a table of contents
- What to expect on home inspections
- The fun things in buyer packets
Quotes:
"The mere fact of having a buyer's packet puts you so far above and beyond the average agent out there."
"I think sample contracts are not shared enough. They're not put in front of the clients enough. And I love that most of these had sample contracts inside of them."
"I do think it's important to highlight to your buyers that they're responsible for their purchase and part of their homework after that first meeting is to go read this contract and let you know if they have any questions."
"The stress levels of being a buyer are so high right now, you want to take as many of the confusing parts out of the equation for these guys so that they can show up and make decisions."
"There is something about having a tangible piece of something in your hand. There's also value in tangible items like that when people have something heavy or something high quality in their hands."
"The best testimonial that you can ever get is someone who talks about how amazing the process was working with Garrett. 'He had a process that just helped us cut through the noise.'"
"I like it when there's a sheet of what makes our town our town."
"Buyer packets are a great place for eye candy, pretty pictures of houses."
"If you've done this right you're not a stranger anymore. You are somebody operating on a different level than any realtor that they're going to come across."
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Garrett
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Matt
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