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The $100 MBA Show
MBA471 Guest Teacher: Josh Elledge – How to Get Free PR for Your Business
Dec 14, 2015
Josh Elledge, a PR expert with over 1,000 media appearances, shares his secrets to getting free publicity for your business. He highlights the importance of building relationships with media influencers rather than relying on press releases. Josh also delves into the art of newsjacking, emphasizing the need to align your messaging with current trends. Moreover, he discusses the significance of genuine connections with journalists, showcasing how trust can lead to enhanced visibility and opportunities for entrepreneurs.
16:30
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Quick takeaways
- Building strong relationships with media influencers through meaningful interactions enhances your chances of being featured in major publications.
- Maintaining an active and professional digital presence, along with tailored pitches, significantly boosts media interest and credibility.
Deep dives
Building Relationships with Media Influencers
Establishing strong relationships with media influencers is essential for gaining publicity and staying relevant. Rather than relying on generic press releases, focusing on meaningful interactions and becoming a respected subject matter expert is crucial. Engaging with journalists on platforms like Twitter can facilitate this process, as it allows for immediate connections and ongoing communication. By nurturing these relationships over time, one can effectively increase the likelihood of being featured in major publications.
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