EP 116 : Principles of Growth - Deepak Abbot (Co-founder, indiagold) | Product | Marketing | 0 - 300mn users scale | Solving credit access in India

Deepak Abbot is the Co-founder of indiagold, a gold based lending platform that aims to solve credit access in India. Deepak has been a product manager at several companies and has been in charge of growth and has witnessed scale at first hand. In this episode he spoke about the journey of growth, balancing the quantifiable v/s qualitative, what changes at scale and more with Roshan Cariappa!

Key highlights:

(00:00) Introduction

(01:45) Deepak's startup journey so far

(04:14) The Growth journey

(23:13) Getting people to work together

(30:08) Setting up a growth function in the consumer internet sector

(40:52) Balancing the quantifiable v/s qualitative

(45:30) How customer acquisition and retention truly change at scale

(52:03) Idea to product to company  

(1:01:44) Nuances of building for these users

(1:08:42) Building trust with customers

(1:13:40) Retaining passion to learn new things 

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Connect with Deepak:

Linkedin: https://www.linkedin.com/in/dabbot/

Twitter: https://twitter.com/deepakabbot

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Connect with Us: 

Linkedin: https://www.linkedin.com/company/startup-operator

Twitter: https://twitter.com/OperatorStartup

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