Somi Arian is a tech philosopher, international speaker, entrepreneur, award-winning filmmaker and LinkedIn Top Voice among UK influencers. Her work focuses on the impact of technology on society at large, the future of work and digital marketing.

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TRANSCRIPT:

ZAK: Today on The Best Advice Show, where do ideas come from?

SOMI: I'm Somi Arian. I'm a tech philosopher, entrepreneur, investor, filmmaker, author. One of those things that really helps me in terms of my creativity and what, you know, has helped me been pretty successful in where I am considering, if you see a picture of where I was born and brought up you'd never believe where I've gotten to and the one thing that really helped me with that was this idea of thinking about, I'm not the one making the music. I'm like the hole in the flute that the music come through me, right?

ZAK: Somi's advice is inspired actually by one of my favorite poets who's name I've been mispronouncing for years!

ZAK: I say Hafiz wrong. How do you say it?

SOMI: Yea

ZAK: Hafiz was a Sufi poet from the 1300's and here's the poem that Somi's talking about.

A Hole in a Flute

I am a hole in a flute

that the Christ’s breath moves through.

Listen to this music.

I am the concert from the mouth of every creature

singing with the myriad chorus.

I am a hole in a flute

that the Christ’s breath moves through

Listen to this music.

SOMI: I'm a big believer that you don't create ideas but ideas come to you. The idea is already out there. If you think about mathematics, did Einstein come up with those equations or did the equations already exist? You think in terms of laws of physics, chemistry. It's all out there. We are like receivers and transmitters so when you think of yourself as a receiver and a transmitter the thing that makes you successful is when you capture that idea or the idea comes to you. You don't actually capture it. You enable yourself like what makes you successful is put yourself in a position where those ideas come to you and them when they come to you...the thing that I have written on my wall is that every minute that you allow that idea to live longer, you know, it has a better change of surviving and becoming reality.

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