Champagne Strategy Part 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18
Oct 21, 2023
This podcast explores the concept of branding and how it works. It discusses brand association and the importance of leaving a lasting impression. The correlation between awareness and sales is examined, along with the challenges of ensuring product availability and ease of purchase. The effectiveness of advertising in generating sales is also discussed, particularly for smaller brands.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Understanding the Importance of Brand Association and Salience
02:31 • 5min
Understanding the Correlation Between Awareness and Sales, and the Importance of Creating Lasting Memories through Advertising
07:40 • 5min
The Challenges of Doing Work for Future Generations and Ensuring Product Availability and Ease of Purchase
12:39 • 5min
The Effectiveness of Advertising in Generating Sales
17:57 • 24min