In Rip Curl’s Search campaign, we are teased with images of empty lineups from far-off, exotic locations. So how does a company that built its core messaging on the nearly unattainable aspect of surfing, align itself with surfing in wave pools? In this episode, we speak with Angus Forrest, marketing manager for Rip Curl Australia and New Zealand, and discover how it’s really not that much of a stretch. During the discussion, we learn why Rip Curl identified surf parks as the next growth step for the company. We also get a sneak peek at how their tech gear will adapt and evolve in wavepools worldwide.
