What does it take to identify a company that is a true guardian of an increasingly valuable, durable brand?
Now that we have learned more about brand character with Veta, we will focus on assessing if the company is actually acting consistently with brand character as one of the key ways to preserve and build brand value. If we, as investors, are going to purport that a company has “a great brand” or a brand that translates to an intangible asset, I think we will benefit from understanding how Veta builds brand character as a key to generate durability and long term success. Let's jump in.
