Decoding Sales Episode 42: Relationship-led selling with Centralize founders Rachit and William
Mar 6, 2025
38:57
As a solo host, Peter tries his best to fill Alex's shoes :)
He sits down with YC W24 founders of Centralize, Rachit Kataria and William Wang, to discuss their founder-led sales journey and approach. They discuss:
- Their approach to relationship-based selling
- The challenges and opportunities of selling to GTM leaders
- Creative outbound strategies they've leveraged
- How they think about hiring their first seller
Visit Centralize's website to learn more about Rachit and William's vision. They've built an AI-powered deal collaboration platform that focuses on mapping key stakeholders, understanding them, and how to leverage each to get strategic deals done.
Special shout out to Will Thoni (Sales at Langchain) for making this connection!
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