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The Think Media Podcast
187: How to Turn Your Ideas Into an Online Course That People will Pay For
Jan 10, 2023
01:00:59
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Quick takeaways
- Over-deliver in value, even in free content, and ensure paid products have excellent production values.
- Refine and organize content over time, gather feedback and case studies to improve marketing strategies.
Deep dives
Creating High-Value Products
Creating valuable products and programs is crucial. Over-delivering in value is important, even in free content. Paid products should have excellent production values and content that is 10x or 100x the value of what is paid for it. Pricing should be based on the value received, rather than relying on discounts. A strong marketing strategy is built around understanding the problem being solved and who the product is for.
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