Over-deliver in value, even in free content, and ensure paid products have excellent production values.
Refine and organize content over time, gather feedback and case studies to improve marketing strategies.
Creating and launching a course can be done with a small team or by seeking assistance from freelancers or experts in specific areas.
Deep dives
Creating High-Value Products
Creating valuable products and programs is crucial. Over-delivering in value is important, even in free content. Paid products should have excellent production values and content that is 10x or 100x the value of what is paid for it. Pricing should be based on the value received, rather than relying on discounts. A strong marketing strategy is built around understanding the problem being solved and who the product is for.
The Process of Packaging Knowledge
Packaging knowledge involves refining and organizing content. The first course can be a raw version, which is then further refined over time. Feedback and case studies help refine marketing strategies, and pricing can evolve as the product develops. The development process includes organizing the content, creating an outline, filming the course, and potentially providing a workbook or application guide. Hosting the course can be done through platforms like LearnDash and Mighty Networks.
Starting Small and Seeking Help
Creating and launching a course can be done with a small team or by seeking assistance from freelancers or experts in specific areas. It's not necessary to have all the technical skills or equipment initially. The focus should be on delivering value to the audience and leveraging your unique strengths. The first product doesn't have to be the final product, as courses can be continuously improved over time.
Importance of Clarity in Communication and Content Creation
The key to effective communication and content creation lies in clarity. Communicators often fail to understand their content well enough to explain it in simple terms that the audience can understand. To overcome this, it is crucial to work on developing clear and concise messages that resonate with people's experiences. This requires reducing complex ideas to their essence, similar to simmering a sauce to enhance its flavor. By dedicating time to refine and simplify ideas, communicators can create memorable and impactful content that stands the test of time.
The Power of Giving Yourself a Long Runway
Creating high-quality courses and content requires giving oneself a long runway. Rushing to develop and launch a course or piece of content often leads to mediocre results. By allowing ideas to simmer and develop over time, the quality and depth of the content improve. Giving ideas the space and time to evolve enables course creators to produce better ideas that stand out among the rest. This intentional approach ensures that the content is valuable, impactful, and capable of making a lasting difference in the lives of the audience.
In this episode, Sean chats with Carey Nieuwhof about How to Turn Your Ideas Into an Online Course That People will Pay For ****** Join to Get Your First 1K Subs & Earn Your First $1K on YouTube with this FREE Challenge here! 👉http://Tube1KChallenge.com
This video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.
