Play this word game to come up with original ideas | Shimpei Takahashi

Shimpei Takahashi always dreamed of designing toys. But when he started work as a toy developer, he found that the pressure to produce squashed his creativity. In this short, funny talk, Takahashi describes how he got his ideas flowing again, and shares a simple word game anyone can play to generate new ideas. (In Japanese with English subtitles.)