Beyond The Shelf Starting with Search Before Anything Else with VML’s Kristy Meinzer
Dave’s guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capabilities, content strategy and brand awareness, Kristy provides insights into the ever-changing world of eCommerce and discoverability, weighing in on how brands are shifting focus, incorporating new technologies and finding new ways to bring awareness to companies and products.
Kristy talks about the difference between organic and paid discoverability (8:28), why you should always start with search before anything else (13:50), how the industry as evolved over time (17:40), where new brands should start (18:48), and thoughts on newer e-commerce players like Temu (20:02).
Check out VML's "2025 Predictions for Search" report here: https://www.vml.com/insight/2025-predictions-for-search
Connect with Kristy: https://www.linkedin.com/in/kskristy/
Learn more about ItsRapid: https://itsrapid.ai/
Get the ItsRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producers: Sean Leviashvili, Jake Musiker