In this episode of the Scaling Japan Podcast, we are joined by Vincent Nicol, the co-founder of GourmetPro. He has over 15 years of experience in the food and beverage space in Japan. Vincent will be introducing distribution in Japan, covering everything from mapping distribution fit to explaining the different types of distribution models. If you enjoyed this episode, be sure to tune back in for our future episode with Vincent on crowdfunding in Japan.

Links from Guest Appearance
LinkedIn
GourmetPro
Link to Additional Resource
Scaling Japan Market Entry series
A New Gateway Market to Japan- Focus on Fukuoka #1
Episode 19: Japanese Startup Cities with Akiko Nakagawa from Fukuoka GSC

Show Notes
(1:02) Vincent Nicol's self introduction
(4:46) Go to market fit explained
(7:50) How to map distribution fit
(9:20) Steps to take after mapping distribubtion fit
(12:45) Common problems that companies face during distribution
(15:34) Value chain challenges
(20:19) Crafting a great selling story
(22:25) Sole distributor model explained
(24:35) Mulitple distributors model explained
(25:18) Hybrid distribution model
(29:33) Strategy partnerships explained
(37:00) Cultural gaps in strategy partnerships

Coaching with Tyson
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Episode 27: Distribution in Japan with Vincent Nicol