Demand Efficiency From G2 to HelpScout, Adam Goyette talks us through his approach to high performance growth
Episode Outline
[04:39] Adam’s background
[07:16] His journey from minoring in advertising company to ending up in a company like G2
[10:13] How we learn best by getting our hands dirty
[11:18] The way his company helps in cutting through the noise of what marketers get all the time
[12:04] The culture in G2, where people leaving reviews or you're getting traffic to your profile or there's traffic to the category and people are comparing you against one of your competitors
[14:34] HelpScout is really trying to build a smart, sophisticated platform that helps helps customers and end users
[16:35] Advice to personalize mass amounts of emails to show like their own buyer intent data and emailed it directly
[17:04] The art of Facebook campaigns and how to optimize for it
[19:22] Practical way of being smart about the growth
[20:19] How to capitalize on new trends and marketing tactics