Cracking the Code: AI, Data Privacy, and Customer Segmentation | Saurabh Kumar

Precap

Context, Setting, Introduction, and First Rapid Fire Round

How did customer segmentation differ across PayPal, Meta, and Uber platforms, and what core strategies did he find most effective in driving business outcomes?

How does customer segmentation in a tech-driven environment compare to that in more traditional industries like food and beverages?

Advice to a startup trying to implement customer segmentation from scratch?

How can companies avoid common pitfalls when deploying AI in their marketing efforts?

What’s the balance between maintaining customer privacy and delivering personalized marketing? Can AI help bridge that gap?

As companies face the phasing out of third-party cookies, strategies recommended for effectively leveraging first-party data?

Witty Answers to the second rapid-fire round of questions

Advice to those aspiring to make BIG in their careers?

About the origins of customer segmentation

Cracking the Code: AI, Data Privacy, and Customer Segmentation | Saurabh Kumar | #TGV594