Who What Wear with Hillary Kerr: Laura Brown on Inviting People In, Helping Out, and Collaborating With Sézane on the French Enough Collection
Nov 22, 2023
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Laura Brown, former editor in chief of InStyle, talks about bridging the gap between the fashion world and community-building programs. She discusses her collaboration with French brand Sézane, her involvement with (RED)'s Creative Council, and her passion for journalism and creating meaningful experiences. Brown also shares her travel experiences, challenges of entrepreneurship, and shooting the collection in Paris.
Laura Brown emphasizes the importance of building communities and making people feel invited.
Laura Brown hopes to raise awareness and support in the fashion arts community for causes that create a positive impact.
Deep dives
LB Media's Mission and Focus on Building Community
LB Media, founded by Laura Brown, aims to involve and benefit the greater world by working with individuals and brands in the luxury, fashion, Hollywood, and art industries. The focus is on bridging the gap between these industries and the community, whether it be by fighting diseases like AIDS or supporting other causes. Laura Brown emphasizes the importance of building communities and making people feel invited.
Laura Brown's Transition to Entrepreneurship and Embracing Freedom
Since transitioning from being an editor-in-chief to running LB Media, Laura Brown has enjoyed the newfound freedom and mobility. She appreciates being able to choose where to work and how to manage her time. Laura mentions her trip to South Africa with the AIDS Fighting Organization, RED, where she learned about the challenges faced in treating AIDS. She acknowledges the importance of contributing to causes that create a positive impact and hopes to raise awareness and support in the fashion arts community.
LB x Cézanne Collaboration: French Enough Collection
Laura Brown discusses her collaboration with the French brand Cézanne for the French Enough collection. She praises the brand's authenticity, sustainable practices, and strong community. The collection includes a denim jumpsuit, plaid trousers and jacket, a leopard coat, a pale blue velvet suit, floral dresses, and a sweatshirt with the slogan 'French enough.' Laura Brown highlights the care and attention to detail that went into each piece, ensuring that individuals feel comfortable and like themselves when wearing the collection.
Laura Brown is a journalist, a former editor in chief of InStyle, the founder of LB Media, and the BFF everyone wishes they had. After losing her EIC position due to InStyle’s print shutdown in 2022, Brown was suddenly free to do whatever she wanted—namely bridging the gap between her fashion world and various community-building programs. Among her other initiatives to “meddle for good,” Brown recently became chair of (RED)’s Creative Council, where she rallies her friends in fashion and Hollywood to join the fight against AIDS. Plus, she launched a collaboration with the dreamy French brand Sézane unofficially called French Enough, an ode to the French-girl aesthetic with a hint of LB’s trademark mischief.