[ScaleX Bite-Size] Why Your Landing Page is Losing Leads (The Birthday Party Mistake) | Bas Wouters

How SEAT Automobiles increased leads by 2000% with one simple page change—Bas Wouters reveals the "Competing Prompts" mistake killing your conversions and why asking for multiple actions is like having 90 people shout at you simultaneously.

Key Takeaways:

The "Birthday Party Analogy" - Why having multiple calls-to-action on one page is like 90 people screaming at you when you walk through a door The 2000% SEAT Case Study - How simplifying a landing page to ONE action (download price list) exploded lead generation for SEAT Automobiles The Competing Prompts Problem - Why asking visitors to do multiple things on one page creates decision fatigue and kills conversions The Common Sense Paradox - Why this principle sounds obvious but almost every business gets it wrong (including yours) The SME Advantage - Why you don't need Disney or Booking.com budgets to implement behavioral psychology that works One Page = One Goal - The ruthlessly simple audit process to fix your landing pages today

Guest Bio: Bas Wouters is co-founder of the Cialdini Institute, creator of the Online Influence Institute, and one of only 12 certified trainers worldwide under Dr. Robert Cialdini (the "Godfather of Influence"). He scaled a kitchen business from €10,000 to €25 million using behavioral psychology, worked with Disney and Booking.com, and now helps SMEs compete with corporate giants through science-backed influence strategies.

Episode Timestamps: 0:00 - The Birthday Party Analogy: 90 People Shouting At You 1:15 - What Are Competing Prompts? 2:30 - The SEAT Automobiles 2000% Lead Generation Case Study 4:45 - Why SME Leaders Get This Wrong (The Fire-Hose Effect) 6:20 - "Common Sense Isn't That Common" - Why We Overcomplicate 7:40 - You Don't Need Big Budgets or Big Teams 8:50 - The Simple 5-Step Audit to Fix Your Pages Today

Connect with Bas Wouters: Website: https://www.onlineinfluence.com LinkedIn: / bazwouters-cmct-cpt-cec Free AI Tools & Monthly Workshops: https://www.onlineinfluence.com

About ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme

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Host: Brendan McGurgan Website: https://www.simplescaling.com LinkedIn: https://www.linkedin.com/in/brendanmcgurgan