How has your year been in 2022? I hope it has been a good one despite all the craziness going on in the world. In today's podcast, I'm going to share with you the “good, bad and ugly” of my own personal year. I'm going to talk about things that work well for me and activities that didn't so work well. I’ll share some of the changes I made and some of the trends I'm seeing in the agency world.
Time Stamp
[01:45] A high-level overview of my year - how I achieve in 4 days what I used to do in 5 days
[04:06] My offering - don’t diversify if the market gets tough. How I narrowed down my offering to just 3 ‘products’
[05:10] How I changed the revenue model for my signature programme, The Self-Running Agency Implementation
[06:30] How we split our time across 3 pots
[06:53] How I have got more efficient in creating content (via batching)
[07:44] Doubling down on my email marketing (as you should be!) using the 80/20 rule
[08:47] 2022 was a year of simplification and consolidation
[10:38] Why I never rely on referrals (and you shouldn't either!) - especially in a recession
[11:50] A few things that didn’t work well for me - overcomplicating processes doesn't result in stronger outcomes
[12:58] Facebook and Google Ads haven't worked for me!
[14:25] The importance of learning from your mistakes
[14:45] Trends in the agency world in 2022
[15:30] Keep investing in your marketing in 2023
[17:22] Don’t rely on one source (e.g. referrals) for all your new business
Quotations
“The more niched and specialist you are the easier it is to attract ideal clients” - Rob Da Costa
“Never rely solely on referrals for your new business” - Rob Da Costa
“Consider how you can repurpose content rather than creating lots of new content” - Rob Da Costa
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