Pursue intimacy at scale.
Only create value that can’t be easily copied.
The price you charge should match the value you provide.
Fewer passionate customers are better than a lot of indifferent ones.
Passion is a story.
Never be in the commodity business, even if you sell what other people consider a commodity.
Quotables
“In our world…authority and expertise businesses, when I hear intimacy at scale I immediately think podcasting.”—JS
“Let’s agree that price has to be about value—value is external and our job is to find out what clients value so we know how to price what we’re offering.”—RM
“If you find people you like and you find out what they want and you help them get it, there is value there. So then all you have to do is figure out how much they’ll pay.”—JS
“The important thing is that there are enough people in that niche that you can make a living doing what you love.”—RM
“Dry data is not what people need...data is not effective at generating action.”—JS
“You have a set of beliefs (your point of view) and you’re imparting them to people in as many different ways as you can think of so they get what you’re trying to say and they stick with you.”—RM
Links: